The strong vision of Luigi, Antonio and Fabio has transformed the historic tailoring of Villaricca into an omni-channel reality that faces the contemporary with energy and renewal. From historical brands to new talents, research and innovation are the distinctive characteristics of a company that is preparing itself to share a new digital experience on a global level.

The project conceived by the Studio Baciocchi Associati for the new D’Aniello boutique in Salerno is dynamic, technological and scenographic. The two-level store with a total area of 500 m2 and 8 shop windows houses both men’s and women’s collections. Inside a luminous space on the ground floor, characterized by asymmetrical steel pillars at the centre of the room, aluminium display structures capture the light creating
a clearly metropolitan atmosphere in keeping with contemporary feel. At the centre of the room, a pink bronze display stand completes the exhibit and emphasizes the contrast between modern and refined materials:
pink cement and bronze, metals and velvet.